LocalBusinesss.com, November 20, 2000 (Seattle Bureau)
"Learning from the planets online"
StarIQ is featured as resource for presidential election predictions as well as personalized horoscopes, current events and market research. Includes an overview of StarIQ products, services and related background information.

Los Angeles Times, November 13, 2000
"Look to the Stars for Election's Chaos Theory"
In the LA Times coverage of the 2000 presidential election, StarIQ astrologer Jim Shawvan is cited for a prediction he made on Nov. 7. Shawvan predicted a chaotic end to the presidential campaign because the planet Mercury, which began its apparent retrograde—or backward—movement in the heavens for the last time this year on Oct. 18 and ended it at 9:22 pm EST on election day.

CNN.com, October 12, 2000
"The mind of StarIQ.com"
In this feature article on StarIQ and astrology's role on the Internet, co-founder and CEO, Jeff Jawer diffuses common myths about astrology and describes the company's vision. Jawer also discusses StarIQ's personalized products and services as well the astrological editorial content provided on the site.

CNN.com, October 11, 2000
"Jeff Jawer and Rick Levine: speaking seriously about astrology"
In a moderated discussion on CNN.com, StarIQ co-founders Jawer and Levine explain the state of astrology, their vision of astrology, and StarIQ's role in that vision.

American Astrology, September 2000
"The New Astrology"
Review of the StarIQ Web site, editorial content and a general overview of StarIQ products and services. This article also provides information regarding Kepler College and StarIQ's affiliation with astrology institutions.

The Mountain Astrologer, April 15, 2000
"The Mountain Astrologer's Web page review"
A general overview of StarIQ website, including editorial content and site design, StarIQ is commended as a resource for both professional and student astrologers.

Eastside Business Journal, March 3, 2000
"Astrology company seeks to go beyond 'What's your sign'"
Report of StarIQ's $500,000 funding round, general overview of the company's products and services and the co-founders' vision of legitimizing astrology's academic side.